How Annie Rocks Sells Homes (and Keeps It Fun)
Let’s be honest: when most people hear “open house,” they think one of two things:
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“Oh great, I’ll awkwardly wander around a stranger’s home pretending I’m serious while stealing a cookie.”
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“Didn’t those go out with shoulder pads and pagers?”
Well, not on our watch.
At Rocks Realty, open houses are more than just a Sunday pastime or a polite excuse to light a candle and hope the dog doesn’t bark. We use them as strategic power plays. Because if we’re showing a home, we’re selling a home. And we’ve got the track record (and sign-in sheets) to prove it.
First Things First: We Don’t Wing It
Throwing open the doors and hoping someone falls in love? Cute. But no.
Before our signs even hit the sidewalk, we’ve already:
· Profiled the likely buyer
· Styled the home to kill (figuratively—calm down)
· Blasted the event through social, email, and online syndication
· Called the neighbors (yep, they’re nosy, and that works in your favor)
We're not here to just "host" an open house. We launch it. Think curated experience, not "pop by if you're bored."
We Turn Looky-Loos into Offers
Here’s the thing: most agents are hoping for traffic. We're aiming for traction.
We ask smart questions, listen more than we talk, and actually follow up. (Wild, right?) Open house visitors leave with a brochure in their hand, our brand in their head, and often, an agent on their tail — in the friendliest, most professional, not-at-all-creepy way possible.
Because anyone who steps into our open house is either a buyer, a neighbor who knows a buyer, or your future nosy new friend down the street. All of that is gold.
We Know When to Pour the Wine… and When to Cut the Cheese
No, seriously. The snacks matter.
A dry cube of cheddar on a paper plate doesn’t exactly scream “luxury lifestyle.” But you also don’t want to create a scene straight out of a wedding buffet. We balance it based on the home, the buyer profile, and whether or not there’s carpet (because red wine + clumsy feet = lawsuit waiting to happen).
Sometimes it's bubbly and macarons. Other times it's lemonade and cookies from the best bakery in town. It's never random. It’s always intentional. And yes, we do get asked for our snack vendor's info. That’s how memorable it is.
But Do They Actually Work?
Short answer: Yes.
Long answer: We've sold homes from open houses that other agents couldn’t move after months on the market. Why? Because we treat the open house like showtime. Every detail has a purpose. Every conversation has a follow-up. And every showing is backed by years of experience, design know-how, and actual strategy.
It’s not luck. It’s not magic. It’s marketing. And we’re really freaking good at it.
Final Word? We’re Not Just Showing Homes. We’re Selling Them.
So if your last open house experience involved lukewarm coffee, a bored agent on their phone, and a printed flyer from 2015… come see how it’s really done.
With Rocks Realty, open houses aren’t just open. They’re open for business.
Want us to bring this magic to your listing?
Let’s talk strategy — and maybe snacks.
📩 [email protected]
📍Serving Odessa + Downtown St. Petersburg
🖤 COLLABORATE. ADVOCATE. ELEVATE.
