In a recent survey, the National Association of Realtors (NAR) asked sellers what they want most from a real estate agent. The number one answer? To help market their house effectively.
And in a competitive market like Tampa and Saint Petersburg, that’s never been more critical. The way your agent markets your home can mean the difference between it sitting on the market or receiving multiple offers. That’s why it’s important to work with an experienced local agent who understands the area, knows buyer behavior, and can showcase your property in the best light.
According to the same NAR report, here are some of the most effective marketing strategies agents use, and why they’re game-changers for selling your home in Tampa and Saint Petersburg (see graph below):
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Listing on the MLS – Agents have access to the Multiple Listing Service (MLS), which gives your home maximum visibility to other agents and buyers. For Tampa and Saint Petersburg sellers, this exposure is key to reaching potential buyers both locally and from out of state.
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Using a Yard Sign – In our vibrant neighborhoods, from Hyde Park to Gulfport, yard signs are simple yet effective tools to grab the attention of passersby. They create curiosity and help spread the word about your home. Plus, your agent’s contact information on the sign ensures interested buyers can act fast.
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Hosting an Open House – Open houses are great for building excitement and creating a sense of urgency among buyers. Here in Tampa and Saint Pete, open houses are particularly effective because they let potential buyers experience Florida’s charm firsthand—whether it’s your spacious lanai, waterfront views, or tropical landscaping.
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Showcasing on Your Agent’s Website – A great agent’s website acts as a digital showcase for your home. Buyers in the Tampa area often begin their search online, so having a professionally crafted listing that highlights your home’s unique features is a huge advantage.
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Social Media Marketing – Platforms like Instagram and Facebook allow your agent to target buyers specifically looking for homes in Tampa and Saint Pete. Social media posts also make it easy for buyers to share your listing with friends and family, expanding your reach even further.
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Providing Virtual Tours – Tampa and Saint Pete attract buyers from all over the country. For those relocating or snowbirds searching from up north, virtual tours are an incredible tool. They allow buyers to explore your home remotely while showcasing the lifestyle that comes with living in Florida.
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Using Video – A well-made video can highlight what makes your home stand out—whether it’s a backyard perfect for entertaining, a chef’s kitchen, or proximity to Tampa’s best attractions. Buyers are drawn to dynamic visuals that bring a property to life.
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Email Campaigns – Tampa and Saint Petersburg agents often have a network of buyers and agents they’ve built relationships with. A great agent will send out email blasts about your home to their database, sometimes even before it hits the market, generating excitement and interest early on.
Here’s the truth: While many agents can create a listing and post some photos, a great agent in Tampa or Saint Pete will go beyond the basics. They’ll craft a strategy tailored to your home and this unique market, ensuring your property stands out to the right buyers.
Bottom Line
If you’re ready to sell your home in Tampa or Saint Petersburg, don’t leave its success to chance. Let’s connect to discuss a marketing plan that ensures your home gets noticed—and sold—fast.
